(Free download) Intellectual Property Rights Management: Rookies, Dealers and Strategists
✿ L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel ✿
| #4744148 in Books | Lars Alkaersig Toke Reichstein Karin Beukel | 2015-02-27 | 2015-02-27 | Original language:English | PDF # 1 | 8.50 x.56 x5.50l,.0 | File Name: 1137469528 | 195 pages | Intellectual Property Rights Management Rookies Dealers and Strategists
||About the Author|Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark. | |Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources E
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
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