(Download pdf) Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series)






 | #6209506 in Books |  T.M.C. Asser Press |  2012-06-06 | Original language:English | PDF # 1 |  9.20 x1.80 x6.20l,2.65 | File Name: 9067048631 | 764 pages

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|| ||From the reviews:|“Ambush Marketing & the Mega-event Monopoly makes an important contribution to the advertising and sports law genre. … The author has produced a highly readable and informative account of the strategies surrounding the marketin

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the ...


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You easily download any file type for your device.Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series)   |  Andre M. Louw. Just read it with an open mind because none of us really know.

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